Why Stationary Is Important for Your Business
The importance of stationary can sometimes fall through the cracks, since most of our daily communication seems to be digital. However professional stationary is a necessary component for your business materials. Custom stationary is more personal than a regular piece of paper. It shows that you put thought into every detail of your company and how you present yourself. Stationary can also be a great way to show off a little bit of your company’s personality. Most importantly they are another form of communication that can affect how customers perceive you while interacting with your brand.
Keep It Simple
Now that you are ready to create custom stationary it is important that you make it professional. One of the best ways to ensure this is by keeping it simple. Be careful not to make it too busy. It should be a subtle addition and not distract from the message or purpose of the material. Your contact details should be easy to find. In this digital age you can include social media handles in your contact info when appropriate. You want to display your logo large enough to read but not so large that it takes over the space.
Quality Paper Is Important
If you use cheap paper for your professional stationary it almost defeats the purpose of having it. Stationary is not something that you will be using everyday to write down all your notes. It should be saved for those times when you need to put your best foot forward. Choosing a paper that is high quality and has a bit of weight will make a much better impression. If two people hand you their business card, and one is light and bends easy, the other is heavy stock with a smooth finish, you are going to judge these businesses differently.
Options You Should Consider
- Business cards
- Folders
- Letterhead
- Envelopes
- Postcards
- Notepads
- Post-its
- Custom labels
When you are ready to get started on stocking up on custom stationary, give us a call at Print Tech to speak to an expert.