The Importance of a Strong Logo
When it comes to revamping your logo, look towards the classic brands for inspiration! Think of iconic companies like Google, Apple, or Nike. It often seems like their brand images appear nearly everywhere you look, constantly reminding you to participate in their services. This truly exemplifies the purpose of a good logo. But when it comes to your own brand, let’s flush out why your company ought to be giving this crucial piece of business the attention it deserves.
The Primary Purpose of Your Logo
Create a good first impression right off the bat! If the logo design fails to impress, you risk being easily forgotten by the general public. Imprinted on your products, your business card, and your website is your logo that communicates ownership and identification for a brand. The logo is viewed as a strategic tool rather than an art form. But that doesn’t mean it shouldn’t be thoughtfully and beautifully designed. In fact, it’s important to make your mark in the industry by creating something that instantly catches the eye of consumers. The more memorable, the more likely consumers will return to your company time and time again.
Connect to Your Brand Identity
Your logo sits at the core of your brand identity. In other words, your company’s mission, personality, and name should all be somehow reflected in its design, even if subtly. Consider Apple’s logo. A simply created black or white image of an apple perfectly portrays both the company’s name and what it’s all about — easy-to-use technology with clean, minimalist displays. The rest of the business’s visual aesthetic should be derived from the logo, which serves as the basic component of the larger brand identity.
Enhance Return on Investment
Most business owners don’t take design into consideration when thinking about their ROI. Believe it or not, your logo can bring more business to the company. With a consistent image appearing repeatedly on all brand collateral, consumers come to recognize your products instantly. When a logo achieves this higher brand recognition, buyers begin to instill their trust in the company they’ve noticed time and time again. After all, familiarity breeds comfort. Customer trust and recognition are two major components that have the power to increase sales overtime.
Design Principles
A well-designed logo demonstrates your business’s level of professionalism and expertise. Have you ever noticed a low-quality, indistinguishable brand image in an advertisement? It’s probably safe to say that your first instinct was to not buy into their services. That being said, your logo should look clean, unique, and professional. Consider all possibilities in order to get the best representation of your brand — from the symbol, words, color form and shape of the design. Demonstrating your company’s personality within seconds should act as your primary goal.
Common Mistakes to Avoid
Selecting the right logo can be tricky, and confusion often leads to error. Avoid common mistakes! First and foremost, scratch any overly complex designs that will only confuse consumers. Clean and simple often performs better than intricate patterns. Further, when choosing a designer to entrust with your brand, be sure they design with your company in mind, rather than to simply boost their own portfolio. And above all else, make sure your logo has a one of a kind look that can easily be picked out of a crowd.
Start rethinking your own logo, asking yourself if the current design achieves the right goals. This seemingly small change can lead to big impacts in your company. Need a little guidance from the experts? Print Tech’s design team is happy to provide insight, call for a quote today!