Leveraging the Evolution of High Speed Digital Inkjet & Variable Data Printing
We’ll show you how to turn around projects quickly, get a leg up on the competition, use data to talk to people instead of at them, tap into audiences of …
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Tag: personalization
Print Tech Advisor
Marketing Insights to Grow Your Sales
Direct Mail Marketing
Direct mail is a highly effective marketing strategy which combines physical printed materials such as letters, postcards, brochures, or packages with targeted direct marketing. The targeted mailing list is delivered …
Corporate Newsletters, Campaign Materials, & Donor Appeals
Newsletters, campaign updates, and donor appeals are powerful marketing tools that communicate directly with your prospects and customers to provide valuable content and awareness in a timely manner.
Digital Printing: Short, Medium, and Long Variable Runs
In today’s printing market, digital printing is the preferred process to print professional, digital-based images, directly onto a wide variety of media substrates. Digital files can be sent directly to …
Direct Mail: The Best Solution for Political Campaigns.
DIrect mail is the best solution for political campaigns. High-quality, tactile, direct mail campaigns consistently outperform digital-only campaigns for impact on target prospects and return on investment. Combine political direct …
The Power of Personalization
Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are …
How To Make Loyal Customers Feel Appreciated
Building a base of loyal customers is important for any company hoping to thrive in the business world. But it’s equally as important to ensure that those dedicated consumers receive the acknowledgement …
Best Practices For Sending Postcards
Direct mail can be a polarizing subject among marketers who have differing opinions about its efficacy. Sending postcards often leads to increased brand awareness and an opportunity to connect with new potential customers. However, …
Back Up Your Marketing with Tracking Tools
Collecting data is essential for determining the success of your marketing campaigns. However, sifting through mass amounts of stats and figures can be time consuming, and a major inconvenience for your employees. …
Keys To Creating an Effective University Marketing Plan
Several elements come into play when building a robust marketing campaign. Outline a plan ahead of time and follow through with your processes to ensure that everything works together smoothly. In …