Building a base of loyal customers is important for any company hoping to thrive in the business world. But it’s equally as important to ensure that those dedicated consumers receive the acknowledgement …
Direct mail can be a polarizing subject among marketers who have differing opinions about its efficacy. Sending postcards often leads to increased brand awareness and an opportunity to connect with new potential customers. However, …
Collecting data is essential for determining the success of your marketing campaigns. However, sifting through mass amounts of stats and figures can be time consuming, and a major inconvenience for your employees. …
Looking for a better way to convey your university’s message? Start by learning the dimensions of brand building, and how to leverage them to your advantage! By doing so, you’ll accurately promote …
While it’s important to continuously expand your customer base, it’s also important to turn current customers into life-long advocates of your business. Regulars are your biggest fans, and could quite …
If you’re not already in the habit of sending a regular newsletter, it’s time to get the ball rolling! More and more, prospects care not just about the products they buy, but …
A well thought out color scheme may have more power over consumers than you think! With new technology, businesses of any size now have the ability to apply vibrant palettes …
Thanks to the digital age, many companies now host their services, products, and portfolios online. Business owners seem to have forgotten how to create print collateral that can leverage products …
For any business, establishing a strong message allows customers to form an opinion and determine the value of your services. When reflecting your brand through your logo, marketing materials, or …
The end of the year is quickly approaching, which means companies are racing to finalize projects before filling up on eggnog eggnog at holiday parties. In these final weeks of …