The Basics of Design
Looking to enhance creative marketing opportunities? Start by learning the basics of design to give your techniques a competitive (and colorful) edge! Immediately attract consumers with an eye-popping graphic, sketch, …
Tag: marketing
Print Tech Advisor
Marketing Insights to Grow Your Sales
How to Segment Your Audience
By now, most companies understand the importance of defining a niche audience and marketing towards that group with targeted advertisements. But oftentimes, your audience is not simply comprised of one …
How To Make Loyal Customers Feel Appreciated
Building a base of loyal customers is important for any company hoping to thrive in the business world. But it’s equally as important to ensure that those dedicated consumers receive the acknowledgement …
Keys To Creating an Effective University Marketing Plan
Several elements come into play when building a robust marketing campaign. Outline a plan ahead of time and follow through with your processes to ensure that everything works together smoothly. In …
Personalizing Print To Increase Sales
The trend in how brands speak to audiences has slowly shifted overtime. Companies once advertised to the masses, hoping to reach a few interested prospects in the process. As data …
Nurture Leads and Enhance Communication With Newsletters
If you’re not already in the habit of sending a regular newsletter, it’s time to get the ball rolling! More and more, prospects care not just about the products they buy, but …
Diversify Marketing by Combining Traditional and Digital
As online advertising becomes easier to understand and afford, many companies are leaning into these platforms for their marketing efforts. However, businesses that combine digital and traditional forms of advertising …
Utilizing Business Cards for Branding and New Business
If you’re striving for a new brand image, start with your business cards! Often, this is your first point of contact with a prospect, and makes all the difference between a …
How Holiday Cards Translate to Bigger Sales
The holiday season is one of the most chaotic times of year as people rush to check off their shopping lists and accomplish all year-end tasks. However, squeezing in one …
How Box Subscriptions are Changing Our View of Mail
As the season of giving continues, online holiday gift guides pop up everywhere with suggestions of what to buy for loved ones, coworkers, and everyone in-between. But this year, it …