The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in …
Marketing a college or university can feel like a daunting task at times. Promoting the mission of such a large institution while appealing to prospective students, current students, and alumni …
Looking for ways to make your university’s marketing stand out from its competitors? Start by learning the basics! Master the major advertising dos and don’ts to create a foolproof strategy. …