Halloween is over, there is a chill in the air, and that means it is time to organize your holiday Marketing Plan. A holiday card is a great opportunity to strengthen relationships with your customers. Follow these tips to make sure that your cards add value and spread some joy this season.
Personalization is Important
Holiday cards can be a great way to show you appreciate your customers. However, generic cards could have the opposite effect. Sending a generic holiday card may come across as a burden instead of a thoughtful gesture. To avoid this, make sure you keep your cards as personal as possible. Here are some tips to make your customers feel valued:
- Include a personalized message
- Sign your name on the card
- Write recipients’ name and address on the envelope
Make It Timely
Although it may seem early, now is the perfect time to get started on your holiday cards. We recommend that you aim to send your cards out before Thanksgiving or soon after. This is because the closer that you get to Christmas the more cluttered mailboxes will be. Sending them early will ensure that you stand out among the season’s greetings.
Choose the Right Wording
It’s important when creating your holiday card to stay neutral. Unless you know which holiday each of your clients celebrate, it is best to choose more non-denominational phrasing like “Happy Holidays” and “Seasons Greetings.” You also don’t want to come across as salesy or pushy. Use your greeting card message to show appreciation.
Get Creative With Your Holiday Card
Holiday Cards are a great way to showcase your brands personality! This is a joyous time of year and you want these cards to send some cheer to your clients. Play with color, fun sayings, playful fonts, and cheerful images. Make sure to stay on brand and keep your clients in mind when designing your cards.
Print Tech has experience with a producing a large number of holiday cards. Looking for ideas? Give our sales team a call.