Everyone has received free pens and stress balls branded with company logos at a trade show, conference, 5k, college fair, or some other event. With the right tools, promotional products can be much more than pens and notepads. They can be a very effective way to spend your marketing dollars and keep your brand fresh in consumer’s minds. Here are some of tips to create valuable promotional products and stand out from the crowd.
Advantages of Promotional Products
50% of people use promo products daily! That is a huge opportunity for you to be visible in your customers everyday life. Any marketer will tell you, the more you can get your brand in front of consumers, the more likely they are to become customers. Promo items act as a constant reminder of your brand to the people who use them as well as anyone nearby. Regifting is also common with promotional items; and while it is frowned upon at your family gift exchange, it can be a great way to spread your message to people who you didn’t reach initially. While these are all reasons to integrate promotional materials in your marketing plan, you need to make sure you create something useful.
Think Like Your Customers
Two ways to create a promotional product that your customers will value is to keep your customers demographics in mind, and consider the event where you will be handing them out.
- If your customers typically work in an office, they may value a pen and a notebook.
- Students visiting a career fair, could be interested in cool accessories for their technology.
- Runners exploring the tents after a 5k might enjoy a water bottle or pair of headphones.
By thinking about who your typical consumers are as well as the events they will be attending, you can create a promo product that people will actually use!
These are some trends in promotional items to help inspire you and spark your creativity.
- Fitness trackers
- Water bottles
- Items that inspire healthy eating habits
- Yoga mats
- Phone wallets
- Tech tacos
- Wireless speakers
- Backpacks that replace briefcases
- Bold patterns on T-shirts
- Drinkware with funny designs
- Fidget cubes instead of Stress balls
Everybody loves free stuff! You can take advantage of this by promoting your brand on everyday items. Now that you are ready to update your promotional items, contact us at Print Tech to get started!