Calendars are useful no matter what your profession. Promotional calendars are a great product to give to your customers to help them stay organized, while reminding them daily of your brand. They provide great value and can be an effective way to spend your marketing dollars.
Remind Them of You Year-Round
Most people look at their calendar multiple times of day. Imagine every time a client checks their schedule for the day they are reminded of your brand! Promotional calendars create an opportunity for daily exposure. Many places of business or homes hang calendars up on the wall or refrigerator, allowing your images to be seen by others, widening your reach. If certain dates are related to your industry you can take the opportunity to write them in. This will further remind your customers to reach out to you. For example, if you are a Tax Professional, you may want to highlight April 17th, the nation’s tax deadline this year.
Show Off Your Personality
Calendars are highly visual and give you plenty of space to show off your company’s personality! There are at least 12 opportunities to showcase high quality photos of what is important to your business or your brand. The styling of the font, creativity of the layout, and functionality of your calendar are all things to consider. Tips for promotional calendars:
- Use high quality images
- Don’t be too salesy
- Choose a layout that will be valuable to your customers: Wall, Desk, Photo, Magnetic
Everyone Needs a Calendar
A calendar is something that many consumers will value. Either they themselves need one, or they know someone who can use one. If you need some inspiration on how you can incorporate promotional calendars in your business here are some ideas:
- Calendars are a great gift to give clients to show appreciation.
- You can give them as a yearly Christmas gift that will help them start the new year off right.
- You can give them away at a trade show, 5K, job fair, or any other event where you are giving away promotional materials.
- Have a stack by the register that customers can take with them after they make a purchase.
Promotional calendars can have a low cost-per-impression. You have the potential to reach your customers multiple times a day, every day. Calendars also have a long life cycle. Once someone starts using a calendar to keep their schedule they are unlikely to throw it out.
When you are ready to design your very own promotional calendar, give us a call at Print Tech to get started! Our expert team will help you decide on the perfect calendar to meet your business’s needs.