High-quality, tactile, direct mail campaigns consistently outperform digital-only campaigns for impact on target prospects and return on investment. Combine political direct mail with integrated digital technologies to maximize engagement.
Stand Out: Design through Targeting and Delivery
Direct Mail provides the opportunity to deliver your message direct to the voter’s home.
- Maximize your campaign effectiveness with a visually compelling and engaging direct mail initiative.
- A picture speaks a thousand words. Therefore, place graphics in a position that attracts the recipient within the first second.
- Incorporate a targeted mailing list rather than sending to every household within a zip code. This is a preferred strategy among political campaign consults. A targeted mailing list will focus on key demographics specific to your political campaign and achieve a better ROI.
Personalize Your Message with Variable Data Printing
Approximately 84% of your prospects will read mail if it is personalized. It is estimated that personalized mail remains in a home for 17 days. These statistics can not be ignored. For maximum results, send smaller quantity runs of personalized direct mail instead of large run bulk mailings of generic messages or mixi both forms into your direct mail strategy.
Timing is Critical. Deliver Your Campaign at the Perfect Time
Deliver your visually compelling, personalized or general direct mail piece to the best targeted households at the perfect time.
Election days are set, therefore, it is imperative to work with a mailing company, such as Print Tech, that understands timed delivery and has experience working closely with the USPS.
This will ensure that your mail pieces arrive before the election and within the timeframe of your campaign strategy. “Red tagging” as well as drop shipping to the correct distribution points are vital to achieving fast turnaround for your mailing campaign.
Lift Results with an Omni Channel Mail Strategy
Seamlessly track and enhance your direct mail results with integrated, digital technologies to increase the response of your political mail campaign by approximately 23-46%.
Combine your direct mailer with seven digital technologies to maximize your campaign’s impact.
Increase your ROI by reaching your target audience on multiple channels simultaneously through Omni Channel Mail.
Print Tech Will Help You Win!
For over 50 years, Print Tech has been a trusted partner for our client’s printing, mailing, marketing, and branding needs. Leverage our experienced experts, data, graphic design, printing, mail processing, and postal logistics for successful direct mail campaigns with quantifiable ROI. Request a quote below or call us, and our expert team will provide best solutions to meet your business objectives.
A dedicated Print Tech representative is assigned to each opportunity to quickly and accurately manage the details and deadlines of your printing, mailing, marketing, and branding needs.