Newsletters, campaign updates, and donor appeals are powerful marketing tools that communicate directly with your prospects and customers to provide valuable content and awareness in a timely manner.
Corporate newsletters are a communication tool designed to update and inform your prospects and customers, ultimately building trust in your brand and bolstering your reputation as a thought-leader in your industry. Companies that understand their customer’s needs and effectively communicate that understanding become trusted partners.
Corporate newsletters contain information such as company updates, upcoming promotions or sales, case studies and customer stories, interviews with industry leaders, in-depth product information, and a strong call-to-action (CTA).
Ultimately, the goal of a corporate newsletter should be to add value to the prospect or customer. The layout, content, and printed material should reflect the kind of value that your reader expects. A beautifully designed and produced newsletter with excellent content will serve as a resource and tool to the recipient.
Whether you’re executing a capital campaign, advocacy or issues campaign, political campaign, or marketing campaign, printed and mailed campaign materials are an excellent tool to generate superior return on investment. Printed campaign materials include letters, newsletters, booklets and information packets, pocket folders, brochures, hand-outs, postcards, posters, signage, and promotional items (ad specialties).
Campaign materials communicate your organization’s mission, campaign objectives, funding goals, and the impact of your project. The main purpose of your printed campaign materials is to present campaign essentials to prospective partners, donors and stakeholders who are not in relationships with your organization.
Well designed and produced print and mail campaign materials raise awareness to your campaign for public promotions and solicitations and serve as talking points with donors and prospects.
Fundraising or donor appeals is the tool nonprofit organizations utilize to generate financial support and investment. The most popular times to send donor appeals are leading up to Giving Tuesday, during the holiday season, and mid-calendar is year. Donor appeal content should motivate and inspire prospects and donors to raise funds for a specific program or project, or for the organization.
Donor appeals are most often in the form of a general donation request, corporate donation request, sponsorship opportunity, online donation, end-of-year appeal, or direct mail appeal.
Direct mail works!
It is estimated that appeals sent via direct mail generate 10 times the response of digital channel methods, including email.
Multichannel fundraising will maximize your results by building your campaign across diverse channels. For example, at Print Tech, we combine direct mail appeals with digital marketing and LeadMatch technology to increase response rates by 23-46%.
Print Tech is Your Trusted Partner
For over 50 years, Print Tech has been a trusted partner and solutions provider for client’s printing, mailing, marketing, and branding needs. We invite you to leverage our experienced experts, data & graphic design, printing, mail processing, and postal logistics for corporate newsletters, campaign materials, and donor appeals. Request a quote below or call us, and our expert team will provide best solutions to meet your business objectives.
A dedicated Print Tech representative is assigned to each opportunity to quickly and accurately manage the details and deadlines of your printing, mailing, marketing, and branding needs.