As we head into the New Year, it is critical to evaluate the best marketing tactics that will garner the attention of your customers in 2022.
Remember to mix digital marketing strategies with traditional marketing strategies to reach your target audience wherever they are. Implementing these top 4 marketing trends in 2022 is a great way to stay ahead of the competition.
Make Short-Form Video a Priority
Video should highlight important areas of content. Videos are more visually interesting than images and grab our ever-shrinking attention spans. They are a great way to showcase products or experiences.
Why short-form video? Short-form video is a key feature in social media today. TikTok has emerged as the number one place to go for short-form content. Now, Instagram Reels and YouTube Shorts are also competing for users’ attention.
The growth of mobile devices increases the need for mobile friendly videos, especially for direct-to-consumer marketing. Filming videos vertically increases the chance customers will watch video content on mobile devices and makes videos easily shared on social platforms.
Audio Continues to Grow
While video may be the leader when it comes to content marketing, audio is increasing as a valued tool in a Marketer’s toolbox.
Marketers are increasingly using audio content in their marketing strategies. Of approximately 20% who employ audio, 37% find it to be their most effective marketing tool.
Accordingly, 43% of all Marketers plan to increase their use of audio in 2022.
Omni Channel Mail Boosts Direct Mail
Sophisticated marketers are finding that direct mail continues to deliver a strong return on investment, especially when paired with digital advertising.
These omni channel mail programs start with a direct mail campaign, a marketing tactic that marketers say continues to provide strong returns. Highly targeted digital campaigns (with social media components) reinforce the campaign’s marketing messages.
Studies have shown this omnichannel mail can boost response rates on campaigns by 23-46%.
Retargeting Pays Dividends
Digital marketers have employed retargeting campaigns for years to encourage conversions from interested browsers. The playbook goes like this: a web user visits a site but leaves without purchasing or completing a form. The brand then presents digital ads on other websites they visit to bring the once-interested users back to complete the offer.
Sophisticated and effective marketers will apply these trends into their strategy in 2022. Please give Print Tech the opportunity to help support your marketing strategy for 2022 and beyond.
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