Personalization is Important
Holiday cards can be a great way to show you appreciate your customers. However, generic cards could have the opposite effect. Sending a generic holiday card may come across as a burden instead of a thoughtful gesture. To avoid this, make sure you keep your cards as personal as possible. Here are some tips to make your customers feel valued:
- Include a handwritten personalized message or variable data printing
- Sign your name on the card
- Address your envelopes properly and consider using a stamp instead of permit/indicia
Make It Timely
Although it may seem early, now is the perfect time to get started on your holiday cards. We recommend that you aim to send your cards out before Thanksgiving or soon after to stand out among the season’s greetings. A last minute card that doesn’t reach your client on time can convey a difficulty to meet deadlines and a card a few days early is better than a card a few days late.
Use Care with Holiday Wording
It’s important when creating your holiday card to stay neutral. If you are able to tailor each card to what you know about your clients then do so. However, when in doubt look for more general holiday phrases such as “Happy Holidays”, “Seasons Greetings”, or “Happy New Year”.
Get Creative With Your Holiday Card
Holiday Cards are a great way to showcase your brand’s personality! This is a joyous time of year and you want these cards to send some cheer to your clients. Play with color, fun sayings, playful fonts, and cheerful images. Make sure to stay on brand and keep your clients in mind when designing your cards.
Print Tech is Ready to Send Your Holiday Cards!
For over 50 years Print Tech has been a trusted partner for our client’s printing, mailing, marketing, and branding needs. We provide the creativity, accuracy, and attention to detail that you need to design, print, and deliver holiday cards to your customers and prospects. Request a quote below or call us and our expert team will help you decide on the perfect cards to meet your business’s needs.
Our mailing and finishing services include addressing, postal processing, inserting, and delivery to the U.S. Postal Service. A dedicated Print Tech representative is assigned to manage the details and deadlines of your printing and mailing quickly and accurately.