Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In reality, Millennials are simply misunderstood by generations who grew up in a completely different era. Don’t make the mistake of writing off this demographic without understanding their value. Comprised of a group born between the mid-80s and late-90s, take advantage of their young, unique perspective!
They Like To Give Back
Millennials dedicate their time to two different types of communities: local and digital. In fact, they like to make an impact in both of these spaces on a regular basis. So, what does this mean for universities? The generation’s devotion to the digital community has shaped them into some of the best networkers both on and offline. Therefore, you’ll likely spot several Millennials at any networking event your college hosts.
Since most are still new alumni, schools should take advantage of their giving spirit to form a mutually beneficial relationship. Millennials will devote endless time to their alma mater if it means they can enhance their professional skill set or impact a student’s life. Reach out to your young alums at these networking events to see whether they may be interested in helping out around campus!
They Stay Up-to-Date on the Latest News and Trends
Keeping up with the latest info is any Millennial’s specialty. They care about changing the world around them, which makes them frequent consumers of news, podcasts, and Internet research. Staying informed is much easier than it used to be, as news of almost any topic can be accessed in a heartbeat. So, they’ll likely keep tabs on your university’s current events and growth. Portray yourself positively and Millennials will represent your institution proudly. This also enhances the likelihood of younger generations choosing to attend your school, as Millennials become parents and guide their children towards their beloved alma mater.
They’re Action Oriented
Millennials do more than simply care about a variety of causes — they take action. They constantly strive to accomplish greatness and focus on the bigger picture. Therefore, Millennials are always seeking to learn new skills and put them to good use. Whether by attending conferences, earning certifications, or taking online classes, they want to bring their best to the table at all times. How does this impact your university? Hire Millennial alumni as often as possible to get young blood and fresh ideas through the door! They’ll work harder than the average employee in their mission to make sure your university shines.
Understand, appreciate, and use these important Millennial attributes to your advantage! Then, watch your university’s marketing take off. Utilizing passionate alumni to create the best marketing plan possible will help bring in prospective students and create a better experience for current students. For more tips and advice on the best ways to market your university, contact our experts today!