Direct mail is a highly effective marketing strategy which combines physical printed materials such as letters, postcards, brochures, or packages with targeted direct marketing. The targeted mailing list is delivered to businesses or households within a geographic region and is utilized for both B2B and B2C sales and marketing.
Advantages of Direct Mail Marketing
Direct mail builds trust. A recent study provided by Marketing Sherpa asserts that 76% of people trust ads/catalogs that they receive in their mail. Direct mail builds trust and has better response rates than email and other digital/social media marketing tools. Prospects and customers are bombarded daily with digital media and emails as the average office worker receives over 120 emails per day. Direct mail generates higher quality leads and opportunities.
Direct mail advantages include (source SmallBizGenius):
- Up to 90% of direct mail gets opened, compared to only 20-30% of emails,
- 4 out of 10 Americans of all ages look forward to checking their mail each day,
- Direct mail recipients purchase 28% more items and spend 28% more than people who do not receive the direct mail piece,
- Direct mail offers a 29% return on investment.
Direct Mail Types & Benefits
Postcards are clear and effective direct mail communication pieces that can be utilized for most industries, products and services. Postcards are produced in various sizes, note, postage rates will increase for larger sizes. Postcards do not include multiple pieces and envelopes, and are the most economical direct mail products are the most popular tool to communicate simple direct mail marketing messages.
Letters, newsletter, and bulletins are a traditional form of direct mail marketing which are most effective when personalized. Well-designed, personalized, professional letters and envelopes will best engage highly targeted professional customers and prospects.
Self-Mailed brochures and leaflets are the best option to introduce products or services to new prospects. These pieces can be designed with multiple panels that fold down to a smaller finished mail piece to display graphics and text in a creative format. Like postcards, self-mailers do not require envelopes.
Dimensional Mailers are upgraded versions of self-mailers that are elegant and sophisticated for high-level prospects or clients. These pieces will cost more to produce but when paired with personalization, the penetration rate is greater. Dimensional Mailers are ideal for high-value products or services.
Catalogs are the best direct mail marketing tool to showcase a wide array of products. Place the most engaging products and promotions on the cover, and in the front of the catalog, to lock-in reader interest for the entire catalog.
Print Tech is Your Trusted Partner
For over 50 years, Print Tech has been a trusted partner and solutions provider for printing, mailing, marketing, and branding objectives. We invite you to leverage our experience, expert staff, data & graphic design, printing, mail processing, and postal logistics for direct mail. Request a quote below or call us, and our expert team will provide best solutions to meet, or exceed your business objectives.
A dedicated Print Tech representative is assigned to each opportunity to quickly and accurately manage the details and deadlines of your printing, mailing, marketing, and branding needs.