7 Digital Technologies Increase Direct Mail Results
Omni Channel Mail combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.
SocialMatch
Mailing list recipients will see Facebook & Instagram ads for your business before the mailpiece is delivered.
SocialMatch technology runs for 14 days beginning the day a direct mail campaign is sent to the USPS for delivery.
Mail Tracking
Track and record exactly when your mailing is delivered on a per-piece level. Mail tracking provides the vital timing information to execute your campaign & strategy.
Informed Delivery
Recipients signed up to receive daily emails from the USPS receive emails with a greyscale image of the mailer, a full color, clickable ad.
Track total number of opens and clicks via the dashboard and responses from your mailing list.
Call & Text Tracking
Recipients respond with a call or text to know exactly who is calling or texting as a result of the mailing campaign.
The analytics dashboard provides real time updates and recordings of every call or text received as a result of your mailing.
Choose a local or toll-free phone number to track and set up an auto-response for texts.
Online Follow Up & Campaign Accelerator
After leaving your website, prospects receive re-targeting advertisements throughout the Google Display Network, driving them back to your website and reminding them of their interest in your product/service.
We will post ads to a “lookalike” audience for the first 5-7 days of your 30-day campaign via Campaign Accelerator to maximize the effectiveness of the retargeting tool.
Social Media Follow Up & Campaign Accelerator
Continue the touch points of your advertisements by displaying them on Facebook and Instagram feeds as retargeting ads, much like Online Follow Up.
Re-targeting provides additional touches ensure your direct mail campaign is not forgotten.
As with Online Follow Up, we will post ads to a “lookalike” audience for the first 5-7 days of your 30-day campaign via Campaign Accelerator to maximize the effectiveness of the retargeting tool. .
LEADMatch
Track and record anonymous website visitors that are a match from your mailing list and other anonymous visitors via a LEADMatch pixel placed on your website.
This powerful lead generation tool delivers accountability for your direct mail campaign and builds your outreach list with new leads. You have the option of keeping the LEADMatch activated pixel on your website, or landing pages, to reap all the benefits of this lead generation tool.
8-16 Additional Touches for Less than the Cost of a Stamp
90% of interested prospects will visit your website after receiving your direct mail piece. Then what?
Omni Channel Mail integration increases the chance of converting that 90%, enhancing direct mail campaigns by providing 8-16 additional touches for less than the cost of a stamp. Omni Channel Mail campaigns run for 30 days and can be extended for longer periods.
Print Tech is Your Trusted Partner
For over 50 years, Print Tech has been a trusted partner and solutions provider for client’s printing, mailing, marketing, and branding needs. We invite you to leverage our experienced experts, data & graphic design, printing, mail processing, and postal logistics for effective direct mail campaigns. Request more information or a quote by clicking the button below or call us, and our expert team will provide best solutions to meet your business objectives.
A dedicated Print Tech representative is assigned to each opportunity to quickly and accurately manage the details and deadlines of your printing, mailing, marketing, and branding needs.