The Basics of Design

Looking to enhance creative marketing opportunities? Start by learning the basics of design to give your techniques a competitive (and colorful) edge! Immediately attract consumers with an eye-popping graphic, sketch, or icon. For the best results, don’t forget to align your design strategy cohesively with your marketing strategy.

What is Design?

Design is a broad term that has multiple meanings across various professions. In terms of marketing, design stands as an outlet for your company to effectively portray its brand or personality. A creative team is essential to your business’s “tool kit” in order to enhance the intended campaign message. For example, copy can set the brand’s tone, but design adds a layer of attraction and emotion that hooks the viewers. An advertisement that draws emotion from an individual leaves a lasting and memorable mark!

Start with a Strategy

Various factors and dimensions work together to produce a successful creative piece. Make sure these features don’t go unnoticed by customers! Even the simplest of elements are often significant to your message, campaign, and brand.

First, think deeply about the campaign in question and what’s being advertised. If you find yourself stuck in a rut, try working backwards to come up with the right strategy. Consider the takeaway emotion you’d like the audience to feel when interacting with your product or service. Then, create a few design ideas that mimic that ideal emotion. Get your team on the right track by understanding how the consumer thinks and figuring out how to creatively elicit the right response — all while remaining cohesive to the broader marketing strategy. Remember: you have to think outside of the box to capture attention!

Create a Visual Appeal

Consider the technical design elements, too! Hierarchy plays an important role when constructing your work. This means the most important pieces of your message should hold the most weight on the image you create. Use bold fonts or bright colors to draw the consumer’s eye to the most relevant information.

Alignment could also make or break your design scheme. When aligned correctly, the design looks neat, organized, and pleasing. Overlooking this attribute can result in unevenness and/or poor use of spacing that’ll distract the audience from the brand message.

Don’t forget about your coloring! The right color scheme for your marketing can vary depending on the content. However, it’s always important to use hues with complimenting tones that work well together. Colors can create ideas as well as set a particular mood to your design, so choosing the right ones can hugely impact on your work. Consider the psychology behind each shade before making a final decision. Blue often calms viewers, metals denote luxury, and orange elicits friendliness. Find the scheme that fits your brand and creative!

Keeping these design basics top of mind will help you produce the best results in your marketing masterpiece. Once you’re ready to start promoting, the Print Tech experts can help you achieve your goals! Contact a rep to discover how our services can play a hand in advancing your company’s brand.