Utilizing Business Cards to Improve First Impressions
Within 7 seconds of meeting a potential client, they will have formed their first impression of you. You want this feeling to be positive, confident, and memorable, and your business …
Category: Marketing
Print Tech Advisor
Marketing Insights to Grow Your Sales
Promotional Products People Will Actually Use
Everyone has received free pens and stress balls branded with company logos at a trade show, conference, 5k, college fair, or some other event. With the right tools, promotional products …
The Basics of Design
Looking to enhance creative marketing opportunities? Start by learning the basics of design to give your techniques a competitive (and colorful) edge! Immediately attract consumers with an eye-popping graphic, sketch, …
The Purchasing Power of Generation Z
Understanding exactly how customers shop often helps companies promote their products and increase revenue. However, the purchasing decisions of each new generation differ from the generations who came before. As …
How to Segment Your Audience
By now, most companies understand the importance of defining a niche audience and marketing towards that group with targeted advertisements. But oftentimes, your audience is not simply comprised of one …
How To Make Loyal Customers Feel Appreciated
Building a base of loyal customers is important for any company hoping to thrive in the business world. But it’s equally as important to ensure that those dedicated consumers receive the acknowledgement …
Back Up Your Marketing with Tracking Tools
Collecting data is essential for determining the success of your marketing campaigns. However, sifting through mass amounts of stats and figures can be time consuming, and a major inconvenience for your employees. …
Customer Satisfaction Surveys Can Go a Long Way
Customer satisfaction surveys are often used to gauge the success of a product or service through feedback from customers. Therefore, developing effective questions can be the first step in assessing your entire company! …
Keys To Creating an Effective University Marketing Plan
Several elements come into play when building a robust marketing campaign. Outline a plan ahead of time and follow through with your processes to ensure that everything works together smoothly. In …
The Importance of a Strong Logo
When it comes to revamping your logo, look towards the classic brands for inspiration! Think of iconic companies like Google, Apple, or Nike. It often seems like their brand images …