Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are …
Defining your brand’s target audience is often a tricky, yet crucial part of the business. Companies often overlook the importance of identifying who to market to. But when it comes …
While it’s important to continuously expand your customer base, it’s also important to turn current customers into life-long advocates of your business. Regulars are your biggest fans, and could quite …
Going through a rebrand can be tricky. Even some of the most successful companies have missed the mark. Whether you are only considering rebranding or already in the middle of …
The importance of stationary can sometimes fall through the cracks, since most of our daily communication seems to be digital. However professional stationary is a necessary component for your business …
The end of 2018 probably means a few things for your business: yearly reports, holiday parties and business strategies for the new year. This may also be the time when …
No matter how integrated technology becomes with our daily lives, print advertising isn’t going anywhere anytime soon. The beauty of a printed brochure is in the versatility; they can be …
Presentation folders are a great way to organize your materials for potential clients. They convey professionalism as well as personality all in one convenient package. Follow these tips for creating …
Halloween is over, there is a chill in the air, and that means it is time to organize your holiday Marketing Plan. A holiday card is a great opportunity to …
Calendars are useful no matter what your profession. Promotional calendars are a great product to give to your customers to help them stay organized, while reminding them daily of your …