Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are …
Defining your brand’s target audience is often a tricky, yet crucial part of the business. Companies often overlook the importance of identifying who to market to. But when it comes …
While it’s important to continuously expand your customer base, it’s also important to turn current customers into life-long advocates of your business. Regulars are your biggest fans, and could quite …
Within 7 seconds of meeting a potential client, they will have formed their first impression of you. You want this feeling to be positive, confident, and memorable, and your business …
Everyone has received free pens and stress balls branded with company logos at a trade show, conference, 5k, college fair, or some other event. With the right tools, promotional products …
Looking to enhance creative marketing opportunities? Start by learning the basics of design to give your techniques a competitive (and colorful) edge! Immediately attract consumers with an eye-popping graphic, sketch, …
Understanding exactly how customers shop often helps companies promote their products and increase revenue. However, the purchasing decisions of each new generation differ from the generations who came before. As …
By now, most companies understand the importance of defining a niche audience and marketing towards that group with targeted advertisements. But oftentimes, your audience is not simply comprised of one …
Building a base of loyal customers is important for any company hoping to thrive in the business world. But it’s equally as important to ensure that those dedicated consumers receive the acknowledgement …
Collecting data is essential for determining the success of your marketing campaigns. However, sifting through mass amounts of stats and figures can be time consuming, and a major inconvenience for your employees. …