Don’t Write Off Millennials
Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In …
Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In …
Understanding exactly how customers shop often helps companies promote their products and increase revenue. However, the purchasing decisions of each new generation differ from the generations who came before. As …
By now, most companies understand the importance of defining a niche audience and marketing towards that group with targeted advertisements. But oftentimes, your audience is not simply comprised of one …
Looking for a better way to convey your university’s message? Start by learning the dimensions of brand building, and how to leverage them to your advantage! By doing so, you’ll accurately promote …
Several elements come into play when building a robust marketing campaign. Outline a plan ahead of time and follow through with your processes to ensure that everything works together smoothly. In …
Digital media has become a huge part of the advertising world. In fact, many campaigns incorporate at least one digital aspect, if not more. Even institutions committed to sending direct …
The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in …
Marketing a college or university can feel like a daunting task at times. Promoting the mission of such a large institution while appealing to prospective students, current students, and alumni …
Looking for ways to make your university’s marketing stand out from its competitors? Start by learning the basics! Master the major advertising dos and don’ts to create a foolproof strategy. …
Social media has become a prominent part of the digital sphere over the last several years. Yet, so many companies are still trying to master the platforms in a way …