Don’t Write Off Millennials
Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In …
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Category: Education
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Marketing Insights to Grow Your Sales
The Purchasing Power of Generation Z
Understanding exactly how customers shop often helps companies promote their products and increase revenue. However, the purchasing decisions of each new generation differ from the generations who came before. As …
How to Segment Your Audience
By now, most companies understand the importance of defining a niche audience and marketing towards that group with targeted advertisements. But oftentimes, your audience is not simply comprised of one …
How To Build Your College’s Brand
Looking for a better way to convey your university’s message? Start by learning the dimensions of brand building, and how to leverage them to your advantage! By doing so, you’ll accurately promote …
Keys To Creating an Effective University Marketing Plan
Several elements come into play when building a robust marketing campaign. Outline a plan ahead of time and follow through with your processes to ensure that everything works together smoothly. In …
Proven University Digital Media Strategies
Digital media has become a huge part of the advertising world. In fact, many campaigns incorporate at least one digital aspect, if not more. Even institutions committed to sending direct …
King Content and the Importance of Storytelling
The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in …
Top 10 Tips for Promoting Your University
Marketing a college or university can feel like a daunting task at times. Promoting the mission of such a large institution while appealing to prospective students, current students, and alumni …
The Dos and Don’ts of University Marketing
Looking for ways to make your university’s marketing stand out from its competitors? Start by learning the basics! Master the major advertising dos and don’ts to create a foolproof strategy. …
Why Social Media Is Key for University Marketing
Social media has become a prominent part of the digital sphere over the last several years. Yet, so many companies are still trying to master the platforms in a way …