Direct mail has been the foundation of superior marketing programs since the days of the Pony Express. From cheerful birthday cards to emotional nonprofit appeals, there is something about a …
As a small business, you are likely looking to build brand awareness and bring customers into your business. There are many ways to accomplish this goal; one of the most …
In the fall, the US Postal Service (USPS) announced its planned changes to postage rates for the coming year. Higher postal rates are tied to the Consumer Price Index (CPI) …
As time goes on, more people have chosen to gather their information from online resources rather than printed materials. You might be compelled to believe that this means print is …
Direct mail is defined as any type of advertising sent physically through the mail. As today’s society becomes more integrated with technology, direct mail campaigns can seem like a waste …
Direct mail can be a polarizing subject among marketers who have differing opinions about its efficacy. Sending postcards often leads to increased brand awareness and an opportunity to connect with new potential customers. However, …
As the season of giving continues, online holiday gift guides pop up everywhere with suggestions of what to buy for loved ones, coworkers, and everyone in-between. But this year, it …
When it comes to marketing, sometimes the paper is mightier than the pen. Make your brand memorable by creating eye-catching, immersive, and interactive direct mail that your customers are sure …
Create Personal Connections Opening a piece of mail addressed with your name feels more personal than coming across the same message in a digital advertisement. Reach your customers by sending …
From Halloween to New Year’s, and all the turkey-stuffed celebrations in between, there’s no doubt that the holidays has arrived. But before you switch into vacation mode, consider this: the …