2020 USPS Postage Rate Changes
In the fall, the US Postal Service (USPS) announced its planned changes to postage rates for the coming year. Higher postal rates are tied to the Consumer Price Index (CPI) …
Category: Direct Mail
Print Tech Advisor
Marketing Insights to Grow Your Sales
How Print Can Stand Out in a Digital World
As time goes on, more people have chosen to gather their information from online resources rather than printed materials. You might be compelled to believe that this means print is …
Boost Your Direct Mail Marketing Strategy
Direct mail is defined as any type of advertising sent physically through the mail. As today’s society becomes more integrated with technology, direct mail campaigns can seem like a waste …
Best Practices For Sending Postcards
Direct mail can be a polarizing subject among marketers who have differing opinions about its efficacy. Sending postcards often leads to increased brand awareness and an opportunity to connect with new potential customers. However, …
How Box Subscriptions are Changing Our View of Mail
As the season of giving continues, online holiday gift guides pop up everywhere with suggestions of what to buy for loved ones, coworkers, and everyone in-between. But this year, it …
Show and Tell Using Direct Mail
When it comes to marketing, sometimes the paper is mightier than the pen. Make your brand memorable by creating eye-catching, immersive, and interactive direct mail that your customers are sure …
Why Digital Companies Should Invest in Direct Mail
Create Personal Connections Opening a piece of mail addressed with your name feels more personal than coming across the same message in a digital advertisement. Reach your customers by sending …
The Power of Seasonal Mailers
From Halloween to New Year’s, and all the turkey-stuffed celebrations in between, there’s no doubt that the holidays has arrived. But before you switch into vacation mode, consider this: the …