Send the Perfect Holiday Card
Holiday cards can be a great way to show you appreciate your customers. However, generic cards could have the opposite effect.
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Category: Direct Mail
Print Tech Advisor
Marketing Insights to Grow Your Sales
Promote Your Business with a 2022 Custom Calendar
Most people have at least one calendar that they look at daily. Custom branded calendars serve a useful purpose for the recipient in addition to being an effective tool for …
Tips For A Better Open Enrollment Season
The purpose of Open Enrollment is to inform employees of their options so they can make sound decisions about their healthcare coverage. Print Tech can provide you with printing, mailing, …
Boost Your Direct Mail Response Rate by 23-46%
Direct mail has been the foundation of superior marketing programs since the days of the Pony Express. From cheerful birthday cards to emotional nonprofit appeals, there is something about a …
Is an Every Door Direct Mailing (EDDM) Right for Your Small Business?
As a small business, you are likely looking to build brand awareness and bring customers into your business. There are many ways to accomplish this goal; one of the most …
2020 USPS Postage Rate Changes
In the fall, the US Postal Service (USPS) announced its planned changes to postage rates for the coming year. Higher postal rates are tied to the Consumer Price Index (CPI) …
How Print Can Stand Out in a Digital World
As time goes on, more people have chosen to gather their information from online resources rather than printed materials. You might be compelled to believe that this means print is …
Boost Your Direct Mail Marketing Strategy
Direct mail is defined as any type of advertising sent physically through the mail. As today’s society becomes more integrated with technology, direct mail campaigns can seem like a waste …
Best Practices For Sending Postcards
Direct mail can be a polarizing subject among marketers who have differing opinions about its efficacy. Sending postcards often leads to increased brand awareness and an opportunity to connect with new potential customers. However, …
How Box Subscriptions are Changing Our View of Mail
As the season of giving continues, online holiday gift guides pop up everywhere with suggestions of what to buy for loved ones, coworkers, and everyone in-between. But this year, it …