Finding the Right Solution

Hormann Flexon

Summary

Hormann High Performance Doors manufactures and sells high speed roll-up doors to industrial and commercial businesses.  

Challenge

The Marketing Department looks for attractive, flexible collateral to support its inhouse and dealer sales teams.

Solution

Hormann High Performance Doors worked with Print Tech on a series of brochures that allow its sales professionals to both showcase product features as well as allow the rep to record measurements for specific styles.

Results

After a series of tests with different folds and paper weights, the team found that a version with a less expensive paper actually proved to be a better sales solution as well as being a stronger value.

Alice Permigiani, Marketing Director, notes “Our Print Tech team is not only friendly, helpful and responsive, but they also provide strong insights to ensure we get the best solution to our needs.”