Within 7 seconds of meeting a potential client, they will have formed their first impression of you. You want this feeling to be positive, confident, and memorable, and your business cards should convey the same traits! Having a stock of creative cards on hand will help you make a lasting impression on potential clients for when the time comes for them to make decisions.
Showcase Your Brand
It’s no secret that in the cluttered market of today’s advertising world, finding new and creative ways to stand out from the crowd is of utmost importance. Having a unique and meaningful business card is not just a way to give customers your information but serves as a snapshot of your services and brand. People will associate a high-quality business card with a person or company that will provide them with high quality service as well.
Going Back to the Basics
When planning the layout of a new business card, keep in mind the most important characteristics of your brand. Are you: elegant? Minimalist? Modern? Techie? Comedic? Find a way to incorporate your personality into a business card and run with it! Think of the card as a extension of yourself and focus on what you want people to know first and foremost about you and your brand. Format thoughtfully, making crucial information easy to find. Keep the card crisp and clean, and don’t be afraid to think outside of the box and get creative!
Don’t Get Tossed in the Trash
While it may seem tempting to use a standard layout for a business card, the importance of creativity is undeniable. It may take more time and resources, but a positive reaction to your business card makes an exponential difference in generating new contacts and clients. Your goal should be to make a card that people want to hold on, because they are intrigued by your concept and want to learn more about what you have to offer.
We’ve included a few strategies to consider when you decide it’s time to reach out to us at Print Tech to give your business cards a facelift:
- Consider using a different shape such as square, rounded edges, or a custom one unique to your brand.
- Include a coupon code or deal to draw customers to your services.
- Use a photo on the card to further show your personality.
- Incorporate your design onto a useful item like a bookmark, magnet, ruler, sticker, or anything else that you think clients would value.
- Try a different paper finish such as uncoated, matte, or glossy.
Know Your Network
Face to face communication is incredibly valuable in a world that is becoming increasingly reliant on technology. When you only have a small space, like on a business card, be deliberate in choosing what information you want to share! A company logo, an email address, phone number, and other contact information are vital. Having quality business cards on hand shows that you are prepared and invested in your business. You also want your card to stay consistent with your online presence and overall brand. Business cards are unique in that they are a tangible piece of information that can remind a customer of you, making them much more personal than an online source.
Creating a Positive Impact With Business Cards
One of the best ways to ensure a successfully designed, creative business card is to think back to how you feel when you receive other cards. What elements stood out to you and made you want to contact that company? Keep in mind the type of customers you want to attract and what will appeal to them most. Our Print Tech Identity Package can help you refresh your business cards to impress new customers! Give us a call to discuss how we can help you take your cards to the next level. You’ll never have a second chance to make a first impression, so make it count!