Omni Channel Mail: Direct Mail Enhanced
Direct mail has been the foundation of superior marketing programs since the days of the Pony Express. From cheerful birthday cards to emotional nonprofit appeals, there is something about a printed piece that’s special.
Now there is something that makes it even better. We call it Omni Channel Mail.
Digital marketing channels like email, social media, telemarketing, and online ads all compete for your customers’ attention. What if you could combine the power of direct mail with the cost-effectiveness of digital channels so that instead of competing with one another, they work together?
You can. With Omni Channel Mail, we can match your target audience in your mailing lists to their social media and IP addresses (matching at a rate of nearly 70%). We integrate them into a single program so that your direct mail piece can be automatically followed up with Facebook, Instagram, USPS Informed Delivery, and Google Display Network ads.
One mail piece triggers multiple touches, each reinforcing your message and working to dramatically increase your response rate.
- Direct mail
- USPS Informed Delivery advertising
- Online advertising
- Social media advertising
- Lead matching/attribution
And it gets even better. All mail is tracked. We know where it is going and when it hits. This insight allows advertisers to align their channels at exactly the right time and in the right order.
Regardless of the channel (or channels) you use, the important thing is that one piece of mail generates multiple, integrated touches. The more touches a prospect receives, the more likely they are to turn into a customer. Accordingly, we see direct mail response rates boosted by 23-46% with this Omni Channel Mail program.
No matter how you use Omni Channel Mail, you can’t beat the return on investment. Like any great team, marketing channels work better together. It’s only pennies on the dollar, and you cannot beat the results.
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