Direct mail is defined as any type of advertising sent physically through the mail. As today’s society becomes more integrated with technology, direct mail campaigns can seem like a waste of time. But believe it or not, “snail mail” should still be an important piece of your marketing plan!
Let’s Get Personal
One of the biggest advantages of direct mail is the personal touch that is often lost through online or email marketing is . Nowadays everyone’s emails are so cluttered with promos, deals, and ads that your email has a high chance of getting lost in the junk. With a physical piece of mail, someone must hold and look at it before deciding what to do. A piece of mail personally delivered to a potential client is much more compelling than just another email in the inbox.
What Direct Mail Should I Be Sending?
There are many different types of direct mail to choose from. The demographics of your customers will determine what type of mailer you should send out. Here are some of our favorite types:
- Product Samples
- Promotional Items
Dare to be Different
We know you already have a unique marketing strategy; your direct mail campaign shouldn’t be any different! Don’t be afraid to try something new:
- Different Envelope Sizes
- Bright Paper Colors
- Eye Catching Fonts
- Interesting Designs
- Unique Folds
Individuality is key in getting customers to read your mail.
- Consider including a deal that is personalized to your future clients.
- Construct an impressive Call-To-Action that gets people excited about your products and services! Include a QR code that someone can scan with their phone provides easy access to learn more about your business and ties together your traditional and digital marketing efforts.
- Try sending a magnet with your direct mail. They are lightweight and convenient to hang on to for future reference.
- Add a calendar or the schedule of a local sports team will increase your magnet’s chance of finding a spot on the fridge.
Quality Over Quantity, Every time
One thing to keep in mind, especially when investing in a bold direct mail campaign, is the quality of the mailer. Put time and effort into your marketing, choose a refined list of contacts, and give them an incentive to visit your brand online or in person. You want your customers to be able to recall your brand easily, so make it memorable! Here at Print Tech we will work with you to create a design that reflects your unique brand.
Common Mistakes and How to Avoid Them
It’s not just emails that can get mistaken for junk and tossed out. If your mailer doesn’t catch the attention of a potential customer and compel them to read further, you may get thrown in the trash. Pay attention to the basics when designing your mailer. Avoid typos, awkward word flow, incohesive design, and formatting issues.
Stand Out from the Rest
Using direct mail as a part of your marketing plan is more than just getting some promos out to your contacts. Customers want to feel valued and appreciated, and direct mail can be a great way to show them they are important. Include a sample product or free trial in the envelope to increase the open rate. Format specific landing pages that are designed with direct mail customers in mind. Finally, remember to thank the people that got in touch with you via direct mail, a little appreciation goes a long way!
Contact us at Print Tech to talk about how you can use direct mail to reach more clients than ever before! Talk services, designs, or any other questions you might have here.