Winners from Print Tech’s First Annual Bowling Event
A bunch of the Print Tech team got together to celebrate the New Year with a bowling tournament. Congratulations to winner Alvin! And runners-up Dave and Joanna. Bruce Gleason …
Print Tech Advisor
Marketing Insights to Grow Your Sales
2020 USPS Postage Rate Changes
In the fall, the US Postal Service (USPS) announced its planned changes to postage rates for the coming year. Higher postal rates are tied to the Consumer Price Index (CPI) …
Meet the Print Tech Team: Bruce Gleason
Position: Sales Executive Tenure at Print Tech: 17 years Personal Tidbits: • Bruce went to Penn Hills High School, playing football as a tight end and half back. • Bruce …
Meet the Print Tech Team: Linda Smith
Position: Shipping and Delivery Coordinator Linda inspects completed jobs and ensures that all projects are delivered or shipped on-time and in the most cost-effective way to our clients. Tenure at …
Your Open Enrollment Checklist
It’s autumn. We just turned back our clocks to Standard Time. It must be time to launch this fall’s Open Enrollment. In Open Enrollment, employees sign up for company benefits …
4 Reasons to Embrace Online Portals
As a marketer, you are likely moving a million miles an hour to keep on schedule with your aggressive campaign schedule. Yet, you have requests from all over the organization …
The Power of Personalization
Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are …
Defining Your Target Audience
Defining your brand’s target audience is often a tricky, yet crucial part of the business. Companies often overlook the importance of identifying who to market to. But when it comes …
Don’t Write Off Millennials
Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In …
How to Turn a New Customer into a Loyal Customer
While it’s important to continuously expand your customer base, it’s also important to turn current customers into life-long advocates of your business. Regulars are your biggest fans, and could quite …