Utilizing Business Cards to Improve First Impressions
Within 7 seconds of meeting a potential client, they will have formed their first impression of you. You want this feeling to be positive, confident, and memorable, and your business …
Print Tech Advisor
Marketing Insights to Grow Your Sales
Promotional Products People Will Actually Use
Everyone has received free pens and stress balls branded with company logos at a trade show, conference, 5k, college fair, or some other event. With the right tools, promotional products …
New Website Design Is Live
We are excited to announce that we just published our newly re-designed Print Tech website! Implementing strategies from our blog “The Basics of Design,” we completely redesigned, updated and optimized …
Print Tech Plant Tour
The Print Tech team prides itself on its range of printing, mailing, branding and marketing services. That’s why we’ve built a plant to support our many services. Curious about how we …
Strong Copywriting Can Make or Break A Campaign
Strong content can significantly increase the success of your business’s campaign. Copywriting is more than just words on a page, it’s a complex asset to your marketing that often goes …
Implement Your Marketing Personas with the Help of Big Brands
Clearly defining your customers is the first step to developing a dynamic marketing plan. In other words, your company must know how to make and apply marketing personas in order …
Building Out Your Marketing Personas
Have you ever wondered about your customers purchasing motives? What makes them upset? What triggers their happiness? How do they make decisions? All of this information can be discovered by …
The Basics of Design
Looking to enhance creative marketing opportunities? Start by learning the basics of design to give your techniques a competitive (and colorful) edge! Immediately attract consumers with an eye-popping graphic, sketch, …
The Purchasing Power of Generation Z
Understanding exactly how customers shop often helps companies promote their products and increase revenue. However, the purchasing decisions of each new generation differ from the generations who came before. As …
How to Segment Your Audience
By now, most companies understand the importance of defining a niche audience and marketing towards that group with targeted advertisements. But oftentimes, your audience is not simply comprised of one …