We are excited to announce that we just published our newly re-designed Print Tech website! Implementing strategies from our blog “The Basics of Design,” we completely redesigned, updated and optimized …
The Print Tech team prides itself on its range of printing, mailing, branding and marketing services. That’s why we’ve built a plant to support our many services. Curious about how we …
Strong content can significantly increase the success of your business’s campaign. Copywriting is more than just words on a page, it’s a complex asset to your marketing that often goes …
Clearly defining your customers is the first step to developing a dynamic marketing plan. In other words, your company must know how to make and apply marketing personas in order …
Have you ever wondered about your customers purchasing motives? What makes them upset? What triggers their happiness? How do they make decisions? All of this information can be discovered by …
Looking to enhance creative marketing opportunities? Start by learning the basics of design to give your techniques a competitive (and colorful) edge! Immediately attract consumers with an eye-popping graphic, sketch, …
Understanding exactly how customers shop often helps companies promote their products and increase revenue. However, the purchasing decisions of each new generation differ from the generations who came before. As …
By now, most companies understand the importance of defining a niche audience and marketing towards that group with targeted advertisements. But oftentimes, your audience is not simply comprised of one …
Building a base of loyal customers is important for any company hoping to thrive in the business world. But it’s equally as important to ensure that those dedicated consumers receive the acknowledgement …
Direct mail can be a polarizing subject among marketers who have differing opinions about its efficacy. Sending postcards often leads to increased brand awareness and an opportunity to connect with new potential customers. However, …