Meet the Print Tech Team: Linda Smith
Position: Shipping and Delivery Coordinator Linda inspects completed jobs and ensures that all projects are delivered or shipped on-time and in the most cost-effective way to our clients. Tenure at …
Print Tech Advisor
Marketing Insights to Grow Your Sales
Your Open Enrollment Checklist
It’s autumn. We just turned back our clocks to Standard Time. It must be time to launch this fall’s Open Enrollment. In Open Enrollment, employees sign up for company benefits …
4 Reasons to Embrace Online Portals
As a marketer, you are likely moving a million miles an hour to keep on schedule with your aggressive campaign schedule. Yet, you have requests from all over the organization …
The Power of Personalization
Thanks to ongoing technological innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are …
Defining Your Target Audience
Defining your brand’s target audience is often a tricky, yet crucial part of the business. Companies often overlook the importance of identifying who to market to. But when it comes …
Don’t Write Off Millennials
Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In …
How to Turn a New Customer into a Loyal Customer
While it’s important to continuously expand your customer base, it’s also important to turn current customers into life-long advocates of your business. Regulars are your biggest fans, and could quite …
Get Rewarded with Your Rebrand
Going through a rebrand can be tricky. Even some of the most successful companies have missed the mark. Whether you are only considering rebranding or already in the middle of …
Top 5 Marketing Trends for 2019
As we start off the new year, it is important to look toward the future and think about what marking tactics are going to be big. Remember to mix digital …
How Print Can Stand Out in a Digital World
As time goes on, more people have chosen to gather their information from online resources rather than printed materials. You might be compelled to believe that this means print is …