Be Prepared with Presentation Folders

Presentation folders are a great way to organize your materials for potential clients. They convey professionalism as well as personality all in one convenient package. Follow these tips for creating the perfect presentation folders to make sure you are prepared for your next trade show or event.

Look Professional

When you hand your presentation folder to a potential client you want them to admire your professionalism. To help you achieve this, make sure your name and logo is prominently displayed on the front of the folder. If you want to add some extra style to your folder, you can use metallic foil stamping or raised embossing to make your logo and name stand out. UV coating is a popular finish that will add sheen to your folder. There are also coatings that protect your folder from scuffs and smudges, increasing the longevity of your folder. It is important that your client perceives this folder as a useful tool to learn more about your business.

Feel is Important

How the folder feels in your hands is an important consideration when designing your presentation folders. You want to use a durable material that is equipped to handle the information that you are including, as well as any additional resources your potential clients are going to collect. 12-point stock or greater is a good thickness to aim for when creating your folder. You can also decide what finish best represents your brand, some choices include:

Gloss
Matte
Satin
Soft-touch

When you create a high-quality folder, clients are more likely to hold on to it longer, this is a great way to extend your marketing lifespan.

Think about your audience

Like with any marketing strategy, it is important to keep your audience in mind when creating your promotional folders. These are a few questions to keep in mind:

Where will you be handing out these folders?
Will your potential clients need room for additional materials?
What information is most important to include?
How heavy are the materials you are going to include?

Answering these questions will give you a good basis to start designing the perfect presentation folders. 9×12 is the most common folder size. You can choose from having one or two interior pockets. If you are planning on providing a lot of materials, you may want to consider an expandable folder that has a wrap around flap to keep it closed. Whatever design you choose, make sure your folders convey your brand message to your potential clients.