Building a base of loyal customers is important for any company hoping to thrive in the business world. But it’s equally as important to ensure that those dedicated consumers receive the acknowledgement …
Direct mail can be a polarizing subject among marketers who have differing opinions about its efficacy. Sending postcards often leads to increased brand awareness and an opportunity to connect with new potential customers. However, …
Collecting data is essential for determining the success of your marketing campaigns. However, sifting through mass amounts of stats and figures can be time consuming, and a major inconvenience for your employees. …
Customer satisfaction surveys are often used to gauge the success of a product or service through feedback from customers. Therefore, developing effective questions can be the first step in assessing your entire company! …
Looking for a better way to convey your university’s message? Start by learning the dimensions of brand building, and how to leverage them to your advantage! By doing so, you’ll accurately promote …
Several elements come into play when building a robust marketing campaign. Outline a plan ahead of time and follow through with your processes to ensure that everything works together smoothly. In …
If you’re not already in the habit of sending a regular newsletter, it’s time to get the ball rolling! More and more, prospects care not just about the products they buy, but …
As online advertising becomes easier to understand and afford, many companies are leaning into these platforms for their marketing efforts. However, businesses that combine digital and traditional forms of advertising …
If you’re striving for a new brand image, start with your business cards! Often, this is your first point of contact with a prospect, and makes all the difference between a …
A well thought out color scheme may have more power over consumers than you think! With new technology, businesses of any size now have the ability to apply vibrant palettes …