Defining Your Target Audience
Defining your brand’s target audience is often a tricky, yet crucial part of the business. Companies often overlook the importance of identifying who to market to. But when it comes …
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Author: PrintTech
Print Tech Advisor
Marketing Insights to Grow Your Sales
Don’t Write Off Millennials
Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In …
How to Turn a New Customer into a Loyal Customer
While it’s important to continuously expand your customer base, it’s also important to turn current customers into life-long advocates of your business. Regulars are your biggest fans, and could quite …
Proven University Digital Media Strategies
Digital media has become a huge part of the advertising world. In fact, many campaigns incorporate at least one digital aspect, if not more. Even institutions committed to sending direct …
King Content and the Importance of Storytelling
The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in …
Top 10 Tips for Promoting Your University
Marketing a college or university can feel like a daunting task at times. Promoting the mission of such a large institution while appealing to prospective students, current students, and alumni …
The Dos and Don’ts of University Marketing
Looking for ways to make your university’s marketing stand out from its competitors? Start by learning the basics! Master the major advertising dos and don’ts to create a foolproof strategy. …
Why Social Media Is Key for University Marketing
Social media has become a prominent part of the digital sphere over the last several years. Yet, so many companies are still trying to master the platforms in a way …
How Universities Can Adapt to Today’s Top Trends
It’s no secret that marketing tactics are evolving, and most companies do their best to keep up. Yet, universities face the ultimate challenge – marketing to a demographic that prides …
The Basics of College Marketing
Higher education continues to grow in popularity as more and more students seek out undergraduate and graduate programs. And with thousands of colleges and universities across the nation, there’s no …