Defining Your Target Audience

Defining your brand’s target audience is often a tricky, yet crucial part of the business. Companies often overlook the importance of identifying who to market to. But when it comes …
Defining your brand’s target audience is often a tricky, yet crucial part of the business. Companies often overlook the importance of identifying who to market to. But when it comes …
Have you ever noticed that the Millennial Generation seems to have a bad reputation? They’re often critiqued for their attitude, work ethic, and use of technology in day-to-day life. In …
While it’s important to continuously expand your customer base, it’s also important to turn current customers into life-long advocates of your business. Regulars are your biggest fans, and could quite …
Digital media has become a huge part of the advertising world. In fact, many campaigns incorporate at least one digital aspect, if not more. Even institutions committed to sending direct …
The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in …
Marketing a college or university can feel like a daunting task at times. Promoting the mission of such a large institution while appealing to prospective students, current students, and alumni …
Looking for ways to make your university’s marketing stand out from its competitors? Start by learning the basics! Master the major advertising dos and don’ts to create a foolproof strategy. …
Social media has become a prominent part of the digital sphere over the last several years. Yet, so many companies are still trying to master the platforms in a way …
It’s no secret that marketing tactics are evolving, and most companies do their best to keep up. Yet, universities face the ultimate challenge – marketing to a demographic that prides …
Higher education continues to grow in popularity as more and more students seek out undergraduate and graduate programs. And with thousands of colleges and universities across the nation, there’s no …