The Importance of High Quality Printing for Your Annual Report
Your annual report is the centerpiece of communicating your company’s mission and progress. The quality of your printed materials reflect the quality of your business. Whether your company or organization is public, private, or nonprofit–your annual report is an essential piece of company collateral and excellence matters!
Credibility
High quality printed materials provide excellent first impressions of your company or organization. These materials reflect the quality of products and/or services that you offer, as well as the standards that you set within your organization. Quality printed materials provide legitimacy to your message. Designing and sharing quality printed marketing collateral offers a sense of deeper trust and credibility than that of digital mediums.
Engagement
Studies have shown that retention rates are higher in printed marketing materials than those of digital mediums. Websites, while full of information, are usually skim-read with the average person taking as little as 15 seconds to visit each page. Quality printed materials that include text, graphic images, and infographics are both informative and engaging. When these are produced with quality materials and finishing, retention rates increase. High quality printing is imperative to ensuring high retention rates. In contrast, low quality printing with lackluster colors and errors can leave your customers uninterested and uninspired to order and utilize your goods or services.
Branding
As a marketer, you want to be sure your brand and visual presentation are consistent across all of your materials. Choosing a high quality printing provider will ensure that your brand is presented in the best light and not compromised. Brand-strengthening layouts with compelling graphics that reflect the culture of your organization are essential to leverage the value of your brand.
Finishing
Your annual report is one of your most compelling and inspirational marketing pieces. High quality printing is essential to leverage your brand’s message to inspire and engage your customers or donors and to strengthen rapport for future engagement and trust.
Best-in-class finishing options promote high retention rates. Binding options include saddle-stitching (where staples are inserted in the center of the book) for smaller reports and perfect binding (similar to paperback book binding that uses glue with a trimmed cover) for larger reports. Die-cutting the cover of your report, using printed tabs, and applying aqueous or UV coatings add that extra touch to give your report the finished look.
Print Tech is Ready to Produce Your Annual Report
For over 50 years Print Tech has been a trusted partner for our client’s printing, mailing, marketing, and branding needs. We provide best-in-class tools to help you communicate with quality and excellence. Please request a quote below or call us, and our expert team will provide best solutions to meet your business objectives.
A dedicated Print Tech representative is assigned to each opportunity to quickly and accurately manage the details and deadlines of your printing, mailing, marketing, and branding needs.