No matter how integrated technology becomes with our daily lives, print advertising isn’t going anywhere anytime soon. The beauty of a printed brochure is in the versatility; they can be altered to fit your specific needs. Here at Print Tech we will work with you and your team to create and produce an advertisement that will stand out from the rest of the pack.
Who Are You Talking To?
Before you even start to design your brochure, take a second to think about the audience that you are trying to reach. Crafting a marketing strategy for college students would be designed very differently than an ad for the baby boomer generation. Ask yourself, why do you need a handout in the first place? Cater to your target clientele at every step of the design process. One of the things that consumers value most in today’s market is how they feel a product will improve their lives. If you answer that question in your brochure, you’ll already be a step ahead.
Consider the Layout
When it comes to the layout of your brochure, it can seem like there are almost too many decisions to make. Fear not, we are here to help you navigate the design world! Reach out to us at Print Tech and we can work with you to create an effective leaflet that will give you a leg up on the competition. Some things to consider are:
- Making sure that your message is clear, simple, and informative.
- Don’t leave a reader wondering what your brand is about or what you are selling.
- Stay on-brand and consistent throughout.
- Think about how your formatting will look in a final, printed booklet.
- Don’t hide anything in the corners or folds; make it front and center!
- If you offer a wide array of products, consider creating a basic template with different variations to fit your different needs.
Less is More
One of our biggest recommendations when it comes to designing your brochure is to keep the mentality that “less is more”. Especially when it comes to color schemes and formatting, purposeful open space is not a bad thing. A modern and sleek pamphlet lets potential customers know that you are confident in your company and the services that you offer. If you’re going to invest in making a print handout, why not make it great? Include a simple summary that will capture a potential customer’s attention. Invest in high quality photography, especially if you offer a unique product or service. Your leaflet should leave the reader with a complete idea of what you offer.
Make It Easy to Reach You
Having a well-placed and convenient section of contact information is arguably the most important component of a brochure. After putting work into designing the best possible booklet, not having a way for a customer to easily contact your company is a major oversight. A way to prevent this is having multiple CTA’s (Call to Action) throughout the pages. These can be in the form of a promotional deals, a QR code to scan, hashtags for social media, or website links that will get the customer to create another point of contact with you. Think of your advertisement as another way to interact with customers. Nurturing leads through a well-curated brochure can really set your business apart from the competition.
Here at Print Tech, we pride ourselves on helping all our customers bring their best printing ideas to life. If you want to create a stunning brochure that sets you apart from the competition, fill out our contact form here to get started!