As a marketer, you are likely moving a million miles an hour to keep on schedule with your aggressive campaign schedule. Yet, you have requests from all over the organization and perhaps external partners for customized printed materials such as business cards, brochures, stationery. It can be a struggle to keep up.
Many organizations are finding a lot of benefit to utilize online portals where their standard marketing collateral is securely posted and can be easily printed and distributed. Consider these 4 major advantages of using an online portal to save you time and money, boost efficiency and preserve your brand.
1. Always Available/Secure
Many of a company’s users are ‘on-the-go’ 7 days a week from many locations- stores, airports, customer sites. And more work than ever is done on mobile phones or tablets. We need to give access to our colleagues whenever and wherever they are. Updated online portals are able to do this.
And as the administrator, you control access of the appropriate products to the right employees or partners.
2. Cost savings
Consider this: Aberdeen Group identified that companies running online portals cut their costs by 17%.
You no longer need to print in bulk at the start of a project. On-demand production allows you to quickly print as needed which cuts excess inventory and wasted materials
Want to read a case study about how a midwestern behavioral health firm supported frequent orders from 450 branches? Click here.
As a marketer, you are pulled in many directions with different campaigns. With limited hours, it is not a good use of your time to be creating, reviewing or approving basic collateral pieces like business cards or stationery. Portals enable users to select, customize and ‘send to production’ these standard items without your involvement. Only if there are exceptions do you need to become involved. And you set these exceptions so you maintain control while boosting efficiency.
4. Brand Consistency
As a marketer, you want to be sure your brand and visual presentation are consistent across all of your materials. This can be challenging, especially among decentralized companies and organizations.
An online portal is a single location where your coworkers and partners come to order the materials. Users can customize the appropriate fields, but can never adjust logos or brand colors.
Print Tech has dozens of clients enjoying these 4 benefits with their online portals. Should you consider one?