The fall elections are coming up fast. Before we know it, there will be yard signs all over the neighborhood and direct mail cards arriving in mailboxes.
With 2020 being a presidential election year (our last presidential cycle in 2016 saw a whopping $6.8 billion spent), there will be even more activity and urgency.
All of these elements mean political campaigns need to be at the’ top of their games’ and toyou’re your messages out to voters in the most compelling formats. You need to be sure your candidate has a messaging edge over your opponent.
Here are 4 marketing items that will help you stand out in a crowded field.
Yard signs are highly effective to generate and reinforce brand recognition. They spread a bold and consistent message to a large number of voters who pass by the signs.
Yard signs are transportable and flexible, allowing your team to reposition them easily. When your campaign is able to widely distribute them around town, the signs accentuate how widely supported you are. This works particularly well in local elections.
Some keys in designing your yard signs: they need to be easy to read, have a focused, clear message and embrace colors that emphasize a campaign’s main points.
Since yard signs have limited space for copy, it is important to extend your detailed messaging with direct mail or brochures which contain more space.
Large banners are important as their size and visibility are so prominent. While yard signs are flexible and numerous, posters and signs stand out.
Signs and posters come in many sizes and formats.
- Retractable banners can be set up and broken down in seconds and are very affordable. They can be packed in cases for easy, protective transport.
- Large flat banners (typically on vinyl) can have grommets to make them easy and secure to hang.
- Posters are inexpensive and can be hung on many locations including walls and bulletin boards
Keep the name of your candidate front and center with signage.
Mailings and brochures give your candidate the space to detail his/her positions.
Here are some printed options:
- Postcards are focused and consistently effective. The front catches the eye of the recipient, while the back provides more details on the candidate’s positions. One effective way to distribute a message widely to all households in a neighborhood is with the Post Office’s EDDM program.
- Brochures are similar to postcards in that they can be visually compelling, but larger brochures provide the campaign more space to detail a candidate’s points.
- Letters can be personalized by name and with detailed positions tailored to specific audiences. Such customized messaging can be highly effective.
And direct mail is highly effective. The Direct Marketing Association reports that printed material creates as much as 80 percent more return on your investment than digital ads.
Your canvassing team may be going door to door this political campaign season. For those who don’t answer the bell, door hangers are great leave-behind materials.
Door hangers are hard to miss as a home homer needs to engage with the piece to remove it. There can be considerable space on the piece, allowing for the campaign to convey key messaging points.
If you have not tried a door hanger in the past, perhaps this is the election cycle to start.
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