Create Personal Connections
Opening a piece of mail addressed with your name feels more personal than coming across the same message in a digital advertisement. Reach your customers by sending discounts, offers, promotions, and updates straight to their homes. Aside from feeling appreciated, consumers will receive a physical reminder of your company that cannot simply be clicked away. This message, along with the positive feeling of a personal touch from your company, may linger long enough to create a loyal customer.
Take Advantage of a Dynamic Design
Get creative! There have been many innovations in the world of direct mail, which gives your company the opportunity to stand out with exciting designs. Try a die-cut technique for a unique shape that will instantly grab customers’ attention. Or, add a little texture by incorporating new elements like custom paper, embossing, or foil stamping. Turning a mailer into a visual representation of your message will help your brand stand out in the minds of consumers. Target audiences will remember you as innovative and dynamic, enhancing your credibility as an industry leader.
Create a Polished Look and Feel
Professionally-made mailers have a sleek, clean aesthetic that email cannot always replicate. Thick, glossy paper and a balance of design and white space will create a look that positions your brand as high-end. If you’re looking for something even more unique, spot glossing offers a fresh take on the traditional mailer. You’ll highlight specific designs by creating a shinier gleam on only the most important elements.
Cut Through the E-Clutter
Whether professional, personal, or promotional, we’re bombarded with dozens of emails on a daily basis. In fact, the average office employee receives over 120 emails per day. It’s hard to sift through what’s important, and an offer from your favorite brand can easily end up in the trash folder. With fewer companies spending marketing budgets on print advertising, direct mail offers an excellent opportunity to cut through the clutter. By standing apart from the other guys, your message will be received and remembered more effectively.
While companies are going in droves to the digital, set yourself apart by investing in direct mail. Mailers can incorporate many features that will help a company stand out from the competition - especially when said company is known for digital marketing. Don’t be afraid to turn your perspective on its side, and try something “old-school.” Creative thinking and a lively design can go a long way in creating an unforgettable direct mailer that your target audience can’t ignore.